La miniserie web, un medio idóneo para fomentar el respeto por la diversidad sexual entre adolescentes de la GAM
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2018
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Resumen
The present Final Work of Applied Research includes the design process of the Diver-sos mini web series, a drama about sexual diversity composed of six chapters of approximately five minutes. The product has been designed for adolescents who attend secondary education in the Great Metropolitan Area of Costa Rica, since deficiencies in terms of information and respect towards sexual diversity, which are manifested in habitual cases of homophobic school bullying, hove been detected in this population and in this context. The first part of the work is an essay that exposes the problem detected and the public of interest within its social context. Subsequently the media- technological environment is described. The format of the web series is also examined in terms of its evolution, its qualities, its communicative potential and the experiences in Costa Rica. After this, the personal proposal with which it is hoped to influence the target population and the revealed problem is presented and substantiated. This section concludes with sorne points that would strengthen the web series in the country. The second part is a portfolio in which all the aspects contemplated in the design process of Diver-sos are broken down. lt includes the technical sheet, synopsis, letter of intent, step outline, graphic proposal, schedule and financing, distribution and marketing plans. The portfolio culminates with a transmedia proposal, which exposes different ways which the user will be able to enter the world of Diver-sos.
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Tesis (maestría profesional en comunicación: diseño del lenguaje audiovisual y multimedia)--Universidad de Costa Rica. Sistema de Estudios de Posgrado, 2018
Palabras clave
ADOLESCENTES - GRAN AREA METROPOLITANA (COSTA RICA), MATERIALES AUDIOVISUALES - PRODUCCION, MINORIAS SEXUALES, RESPETO POR LAS PERSONAS, VIDEOS DE INTERNET